Media Kit
Meet your new marketing partners.
We are a full-service agency and we're here to create the best-in-class campaigns to achieve overall growth for your company.
Who Consumes The Free Press?
1.15 million users visit The Free Press' network of sites each month1. In Winnipeg, 439,000 adults read the Free Press in print or digital format each week2. Our web and print products are consumed more than any other newspaper in Manitoba.
1Google Analytics 2022 monthly average from January-June 2022; The Free Press Network
2Vividata Fall 2022 Study; Winnipeg adults
Our Services
Read us for award-winning journalism… partner with us for cutting-edge services. Free Press Advertising – always evolving.
Print Campaigns
Marketing Strategists
Social Campaigns
Advertising on winnipegfreepress.com
Website Development
Video Campaigns
Search & Display Campaigns
In-House Design Experts
Digital Advertising Specialists
Content Creators
Print Advertising
Sponsored Content:
Promote your business by sharing your story through an editorial-style feature in the Free Press.
Commercial Printing:
Our in-house team will create and print flyers, banners, posters, booklets and more.
Flyer Distribution:
Our carriers deliver your flyer to our home delivery subscribers as well as non-subscriber households – reaching more than 230,000 homes weekly.
Front Page Notes:
Affix a removable note with your message to the front page of the newspaper.
Print & Digital Advertising Specialty Products:
Share your message in our publications. Throughout the year, established magazines, unique supplements and custom features are delivered to 230,000 homes. These publications remain available for digital/mobile views for a year.
Digital Advertising
Display Advertising:
Reach your audience on our highly-ranked winnipegfreepress.com site and direct your message to 3rd party sites using strategic retargeting.
Home Page Takeovers:
Expanded visibility of your ad campaign on the front page of winnipegfreepress.com. Blanket our home page for a day with time relevant advertising to reach hundreds of thousands of readers in a single day.
Email Blasts:
Reach up to 60,000 people who registered their email address and consented to receive email from The Free Press.
Social Media Marketing:
Digital social strategies to build an audience and gain loyal followers by advertising with key partners including Google, Facebook, Instagram, Twitter and YouTube.
Video Production:
Custom video productions for targeted ads on social platforms to inform, entertain and educate potential customers.
All of our agency services are done in-house, ensuring cutting-edge campaigns created locally.
Audience Engagement
Thee Free Press Readership
Base: 699,000 Winnipeg Adults
Source: Vividata Fall 2022 study
Base: Adults in Canadian markets with population 500,000+; English newspaper readership
Source: Vividata Fall 2022 study
Demographic Profile
The Free Press Readership
Source: Vividata Fall 2022 study
High Impact Print Options
2-Page & 4-Page Wraps
Be seen first! Wrap your message around the Free Press.
2-Page Wrap
Includes a front page and page 2.
4-Page Wrap
Includes a front page, an inside spread that wraps around section, and a back cover.
Sponsored Content
Your story told your way.
Supply your advertisement and editorial-style story, or partner with our creative content team to craft them for you. Either way, your message will stand out.
Sponsored content performs well in print and digital.
Amplify your message – include our social media options.
Online stories send domain authority
A link to your site tells Google to rank you higher in search results.
Enhance your content marketing strategy
Today's marketers know that content is king. An engaging article provides more opportunity to tell your whole story, and turn customers into fans.
Plus:
Broadcast your message
Enhance your sponsored content by promoting it on social media, and give users a reason to discover you.
Creative Print Executions
Share your message with a variety of unique print offerings. This is just a sampling, contact your Free Press sales representative for more options.
Front Page Notes
Stick your message on the front of the Free Press.
Flex Form Advertising
Grab readers' attention with a flex form ad that uses the page in a creative way.
Newspaper Sections
Monday
Section A
- Top News
- Manitoba
- Canada News
- World News
- Editorials
City & Business
- Local News
- Monday Business
- Commercial Real Estate
- Business Calendar
- Manitoba Movers
Arts & Life
- Life/Health
- The Scene
- T.V. Index
- Personals
- Comics
- Diversions
- Miss Lonelyhearts
Sports
- Sports Record
- Local Scene
- Family Notices
- Classified Marketplace
- Class. Home & Biz Dir.
Tuesday
Section A
- Top News
- Manitoba
- Canada News
- World News
- Editorials
City & Business
- Local News
- Business
- FP Markets
Arts & Life
- Life/Health
- The Scene
- T.V. Index
- Pet Page
- Gardening
- Comics
- Diversions
- Miss Lonelyhearts
Sports
- Sports Record
- Local Scene
- Family Notices
- Classified Marketplace
- Class. Home & Biz Dir.
Wednesday
Section A
- Top News
- Manitoba
- Canada News
- World News
- Editorials
City & Business
- Local News
- Business
- FP Markets
Arts & Life
- Life/Food
- The Scene
- Food
- Comics
- Diversions
- Miss Lonelyhearts
Sports
- Sports Record
- T.V. Index
- Local Scene
- Family Notices
- Classified Marketplace
- Class. Home & Biz Dir.
Thursday
Section A
There are 2 on Thursday
- Top News
- Manitoba
- Canada News
- World News
- Editorials
City & Business
- Local News
- Business
- FP Markets
Sports
- Sports Record
- Local Scene
Uptown
- Weedly Ent. Section
- What's Up this weekend
- Restaurant Reviews
- Comics & Diversions
- T.V. Index & Movie Listings
- Miss Lonelyhearts
Friday
Section A
There are 2 on Friday
- Top News
- Growing
- Manitoba
- Older Listings
- Editorials
- Health
- Community
- World
- Billboard
- World News
- Canada News
City & Business
- Local News
- Marketplace
- Business
- FP Markets
- Family Notices
- Classified
- Class. Home & Biz Dir.
- Real Estate Listings
Arts & Life
- Movies
- The Scene
- T.V. Index
- Comics
- Diversions
- Miss Lonelyhearts
Sports
- Sports Record
- Local Scene
Saturday Edition
Section A
There are 2 on Saturday
- Top News
- Manitoba
- Canada News
- Editorials
- World News
Passages
- A Life's Story
- Obituaries
- In Memoriams
City & Business
- City News
- Saturday Business
- FP Markets
- Money Matters
- Careers
- Marketplace & Jobs
Weekend Review
- Books
- Entertainment
- T.V. Index
- Weather Page
Sports
- Sports Record
- Local Scene
- Saturday Sports Special
49.8
- A section that features everything from food, faith and fashion, to the pulse of Winnipeg.
Saturday Life
- Entertainment
- Movie Reviews
- New Music Reviews
- Family Notices
- Social Page
Homes
- New Homes
- Weekly Sold Feature
- Real Estate Picture
- Listings
- HomeStyle
Destinations & Diversions
- Travel
- Weekend Comics
- Puzzles
Print Ad Sizes 2022
Page Dominant Block
10 column X 250 agate lines (2500 lines) 11.583” X 17.86”
3/4 Page
10 column X 225 agate lines (2250 lines) 11.583” X 16.07”
2/3 Page
10 column X 200 agate lines (2000 lines) 11.583” X 14.29”
2/3 Page Block
8 column X 250 agate lines (2000 lines) 9.31” X 17.86”
Page Block
8 column X 200 agate lines (1600 lines) 9.31” X 14.29”
1/2 Page Vertical
5 column X 301 agate lines (1505 lines) 5.75” X 21.5”
1/2 Page Horizontal
10 column X 150 agate lines (1500 lines) 11.583” X 10.71”
1/2 Page Block
7 column X 215 agate lines (1505 lines) 8.06” X 15.36”
1/4 Page Vertical
5 column X 150 agate lines (750 lines) 5.75” X 10.71”
1/4 Page Horizontal
10 column X 75 agate lines (750 lines) 11.583” X 5.36”
1/3 Page Vertical
3 column X 301 agate lines (903 lines) 3.38” X 21.5”
1/3 Page
10 column X 100 agate lines (1000 lines) 11.583” X 7.14”
1/3 Page Block
5 column X 200 agate lines (1000 lines) 5.75” X 14.29”
1/8 Page Vertical
3 column X 126 agate lines (378 lines) 3.38” X 9”
1/8 Page Horizontal
6 column X 63 agate lines (378 lines) 6.87” X 4.5”
Front Page Masthead Banner
10 column X 30 agate lines (300 lines) 11.583” X 2.14”
Front Page Bottom Banner
10 column X 30 agate lines (300 lines) 11.583” X 2.14”
Section Front Top Banner
10 column X 30 agate lines (300 lines) 11.583” X 2.14”
Section Front Top Mini Banner
10 column X 10 agate lines (100 lines) 11.583” X .714”
Section Front Bottom Banner
10 column X 40 agate lines (400 lines) 11.583” X 2.86”
Earlug
2 column X 21 agate lines (42 lines) 2.25” X 1.5”
Full Page
10 column X 301 agate lines (3010 lines) 11.583” X 21.5”
1/16 Page
3 column X 63 agate lines (189 lines) 3.38” X 4.5”
Small Notice
2 column X 50 agate lines (100 lines) 2.25” X 3.57”
Business Card
3 column X 28 agate lines (84 lines) 3.38” X 2”
Flex Form
Offered in different configurations.
Contact for details.
Double Truck
21 column X 301 agate lines (6321 lines, includes gutter) 24” X 21.5”
Floating Double Truck
21 column X 75 agate lines (1575 lines, includes gutter)
24” X 5.36” (various heights available)
Many other ad sizes available upon request.
High Impact Digital Advertising
on winnipegfreepress.com
Home Page Takeover
Make a strong branding statement with your ad by using the margins of the web page as well as the billboard, big box, leaderboard and tall box ad positions.
TALL BOX:
300×600
MAX FILE SIZE:
250 kb (jpg or gif)
250 kb (HTML 5)
Units available on article pages
SUPERBOARD:
970×90
MAX FILE SIZE:
150 kb (jpg or gif)
200 kb (HTML 5)
Ad units available on every page
BILLBOARD:
970×250
MAX FILE SIZE:
250 kb (jpg or gif)
250 kb (HTML 5)
Ad units available on every page
LEADERBOARD:
728×90
MAX FILE SIZE:
75 kb (jpg or gif)
150 kb (HTML 5)
Ad units available on every page
BIG BOX:
300×250
MAX FILE SIZE:
150 kb (jpg or gif)
150 kb (HTML 5)
Ad units available on every page
The Free Press network receives 1.15 million users a month who view 8 million pages.*
*Source: Google Analytics – monthly average from January-June 2022
winnipegfreepress.com
Mobile Website Ad Units
MOBILE BANNER AD
Located at the top of the page
FIXED MOBILE BANNER AD
Sits above website content hugging the bottom of the screen
IN-ARTICLE MOBILE BIG BOX AD
Appears in the middle of a story
LANDING PAGE MOBILE BIG BOX AD
Appears on the website landing pages
INTERSTITIAL MOBILE AD
Appears on almost the entire mobile screen
winnipegfreepress.com
In-Stream Video Ads
Video Ad Specifications:
Two components are needed for video ads. The static background graphic (jpg or gif) and a YouTube video link. Room should be left anywhere in the ad for the video. The final ad will be compiled by The Free press.
Note: All videos will begin mute with volume controls. The reader has the option to click for sound.
AD SIZES AVAILABLE FOR IN-STREAM VIDEO:
Billboard and Big Box
VIDEO SPECIFICATIONS:
YouTube hosted
VIDEO LENGTH:
Recommended maximum 1 minute
RECOMMENDED MINIMUM WIDTH IN AD SPACE:
300 pixels
ASPECT RATIO:
16:9
MINIMUM WIDTH IN AD:
300 pixels
Examples of static backgrounds with room provided for video.
Share your message with a variety of unique digital offerings.
This is just a sampling; contact your Free Press sales representative for more options.
Digital Marketing Services
Social Media Marketing
Engage and grow your target audience by placing messages in their Facebook, Instagram and Twitter newsfeeds as well as display ads on their home page. Place pre-roll ads on YouTube videos watched by your target audience. Target by interests, behaviours, and demographics.
Programmatic Display Advertising
- Reach your audience on third party websites using standard display and video ads
- Retarget your website visitors to draw them back to your site once they have left
- Target audience behaviours, categories, and demographics across multiple ad exchanges
- Track conversions and extended metrics such as view-throughs
Search Engine Marketing
- Reach customers actively searching for products or services you provide
- Target your pay-per-click campaign on Google
- Optimize your website to rank highly in search engine organic results
- Receive standard ongoing optimizations and full-service campaign management
Results Tracking
- Track results across display, search and social media campaigns using a web-based dashboard
- Receive third party research and insights to support campaign success
Email Advertising
The Free Press distributes multiple newsletters focused on many different interests, each providing a great opportunity for your ad to be seen by a captive audience.
Applause
A weekly review of the Winnipeg arts scene.
- Sent every Thursday
- 3,000 subscribers
- Open rate: 68%
Community Calendar
Featuring community news and events.
- Sent every Monday
- 1,700 subscribers
- Open rate: 65%
Dan Lett | Not for Attribution
A weekly look at politics close to home and around the world.
- Sent every Tuesday
- 3,400 subscribers
- Open rate: 71%
Dish
The latest on food and drink in Winnipeg and beyond from arts writers Ben Sigurdson and Eva Wasney.
- Sent every other Friday
- 3,900 subscribers
- Open rate: 59%
Head Start
A quick glance at the news for the upcoming day.
- Sent every weekday morning
- 4,600 subscribers
- Open rate: 60%
Jason Bell | Behind the Bench
Covers play on the ice, field, court and between.
- Sent every Tuesday and Friday
- 3,500 subscribers
- Open rate: 64%
Jen Zoratti | Next
A weekly look towards a post-pandemic future.
- Sent every Wednesday
- 22,000 subscribers
- Open rate: 70%
Mike McIntyre | On Sports
Keep up to date on sports with Mike McIntyre.
- Sent every Thursday
- 11,500 subscribers
- Open rate: 62%
Puzzles and other Diversions
A daily dose of fun: crosswords, sudokus, horoscopes and Miss Lonelyhearts all in one email.
- Sent every morning
- 2,100 subscribers
- Open rate: 57%
Ready, Pet, Go!
Leesa Dahl looks at everything to do with our furry, fuzzy, feathered, fishy (and more!) pet friends.
- Sent every Monday
- 10,500 subscribers
- Open rate: 53%
Recommended Reads
The most popular stories on our site and Melissa Martin’s Week in Review on Friday.
- Sent every Monday, Wednesday and Friday
- 32,200 subscribers
- Open rate: 51%
Uplift
A review of funny, uplifting news.
- Sent every Wednesday
- 2,900 subscribers
- Open rate: 59%
Available newsletters and dates sent are subject to change. Number of newsletter subscribers and open rates may fluctuate.
Niche Products
The Free Press distributes approximately 100 supplements each year about different industries and events.
Advertising opportunities are available within most of these scheduled supplements or you can partner with The Free Press to create a unique publication.
For rate and publication date information, please contact your sales representative or call (204) 697-7122.
Flyer Distribution & Commercial Print Services
Flyer Distribution Offers:
Subscriber circulation
- Wednesday and Thursday distributed in home delivered subscription – machine inserted
- FSA distribution and rural truck runs
Extended Market Coverage (EMC)
- Non-subscriber distribution Wednesday and Friday
- FSA distribution
- Quality controlled through phone and visual audits as well as colour coded bundles
Benefits:
- Paid circulation of The Free Press is invited into the home both in Winnipeg and rural areas as well as through single copy sales
- Inserted product does not need to be bundled
- EMC every Wednesday and Friday allows you to reach every house not covered by the Free Press
- All flyers are pre-inserted in the Wednesday and Friday EMC jacket before it reaches the carrier – all inserts are free standing and in their original condition
Commercial Printing Services
The Free Press and Derksen Printers provide a full range of printing capabilities – from design and prepress production to printing the completed product.
We not only offer both sheet fed and web printing services on a variety of papers including gloss coated, but can also fold, stitch, perfect bind, die cut and UV coat your product.
We have the capability for short-run quick printing, including large-format banners and posters in paper or vinyl as well as flyers and booklets.
Our complete printing services, along with our distribution capabilities, make us a one stop solution.
For more information, please contact your sales representative, or call (204) 697-7122.
Contact us today
to learn how we can grow your business
Or, call us directly
Phone: 204-697-7122
Email: advertising@winnipegfreepress.com
